Youtube: It's Influence on Music and the Michael Jackson Effect

To commemorate the 6th anniversary of Michael Jackson as of 25th June, let's take a look on how musicians and producers are influenced and empowered by the visions and musical tastes of the King of Pop.

There has been no other website that has revolutionized the Internet like YouTube. Since its launch in 2005, it quickly became the most talked about and frequented websites in existence. YouTube’s ability to quickly share videos, embed them on other sites and do all its functions at no cost to the consumer have made the company extremely popular.

Music videos, especially, would make YouTube more desirable for advertisers. For a while, music videos made up over half of its content. If an artist had a strong fan base and fared well on the charts, it was very likely that audiences would follow. Advertisers took notice, and You Tube at last became a top-grossing website.

YouTube has also created an environment in which anyone can be creative and be acknowledged for their talents. This environment that nurtures development and provides an equal opportunity for success has been coined “The YouTube Phenomenon.” Artists have been discovered and their careers have flourished due to exposure in YouTube.

With the recent release of Michael Jackson's previously unreleased songs in an album entitled "Xcape",

a documentary on how the album was produced and interviews with the producers and artistes involed was released exclusively on Youtube.

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