Real Time Marketing 'Marketing in New Media'

In this revolution era, it is necessary for industries to be aware of new innovations that will affect their business if the way they approach their customer is left behind. Trapped in old time-consuming processes, big number of companies are going down because of their blindness about the new media environment. As they need to change their business landscape, real-time marketing will provide them a clear track.

What is Real Time?

Real time means live, news can just breaks over seconds and minutes. It means that when all the ideas or content are infiltrated, it will go viral in unpredictable short time to global audience. Anyone, anywhere, who are at the place where the ideas or content are being published, will be able to perceive those ideas or content. It attracts audience’s attention very quickly which gives organizations or companies a benefit to develop product or services instantly, even from customers’ feedback. So how does organizations/companies apply real time in their marketing technique?

How real-time marketing applied?

According to Fortune 100 Public Companies – Average stock price change, real-time companies are more successful. The stock prices of 67% of companies that operate in real time were up, while only 42% of companies that do not operate in real time were up 2010 year-to-date.

The most effective way to start a real-time marketing is through social media. With Facebook, Twitter, Instagram and any other popular social sites, organizations/companies are able to gather an up-to-date information with their target audience since they can convert the information into a marketing message to be shared. When companies/organization critically arrange their advertisements based on current event or trends, their product/service possibly will more appealing to the target audience. Besides social media, real-time marketing can also be applied in theatre or digital billboards. To achieve the effectiveness of real-time marketing, creativity is one of the strongest factor. Organizations/companies has to be aware of what is going on around the target aundience and have to be invloved at the current events in order to get their attention. Take a look at this Oreo's real-time ads during the Super Bowl.

(Source: Wall Street Jounal)

According to Forbes.com, 'Oreo hit it big with a real-time marketing effort that became the talk–and tweet–of the Super Bowl. The “you can still dunk in the dark” tweet was retweeted almost 15,000 times. Oreo’s Twitter following, meanwhile, increased by about 8,000. The blackout post garnered nearly 20,000 likes on Facebook. And Oreo went from having 2,000 Instagram followers pre-game to 36,000, with more than 16,000 pictures submitted by consumers as votes for “Cookie” or “Creme,” tying to their Super Bowl ad-spurred seven-week contest for the best part of the Oreo, a Mondelez International brand.'

The power of real-time marketing is like a magnet. Once you show it, people are pull into it. Media buying power such as, newspaper, magazine, brochure and so on are not as effective as real-time. It's the matter of speed.

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